One of the four strategic guidelines of the BASF strategy 2015 is: Ensure
sustainable development. This means ongoing profitable performance based on a
balance between economic success, ecological compatibility and social
responsibility. These three factors are a fundamental requirement for all our
activities. We are thus contributing to a high quality of life for current and
future generations.
Three-part approach
1. Our strategy BASF 2015 describes the path that we will take in order to
succeed in being the leading company in the chemical industry. One of the four
strategic guidelines is: We ensure sustainable development.
2. Six Values describe the orientation and the manner in which we want to reach
these goals:
- Sustainable profitable performance
- Innovation in the service to our customers
- Safety, health, environmental responsibility
- Intercultural competence
- Mutual respect and open dialogue
- Integrity
3. BASF's Principles formally state how we want to apply these Values in
our day-to-day business.
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